SOCIAL MEDIA
Talk social
The approach to social media in classical music has specific assumptions: it requires clear objectives, coherent content strategies, harmonious editorial lines, in-depth study of campaign management: and the awareness that social media is always a means and never an end.
Do you want to make your festival better known to increase your audience, do you want to promote your soon-to-be-released CD to get more gigs, do you want to increase the number of students for your masterclass, do you want to make your project known to get noticed by sponsors? That’s what social media marketing is for!
Disclaimer: if you think that doing a promotional campaign is clicking on Highlight, you are just giving money to Facebook! 😊
Our social media campaign
We are the only Italian agency that deals with classical music social media: we do it for artists, institutions, festivals, music academies, companies and we have tangible and always effective results: look at some of our social campaigns and the numbers we have achieved!
TEATRI 100%
Amusart Campaign to raise awareness of the reopening of 100% of the halls
- FACEBOOK and INSTAGRAM
- September 2021
- Goal: Audience engagement
DA NOI SI PUÒ
Risonanze Festival Campaign
- FACEBOOK and INTAGRAM
- June 2021
- Goal: Audience attendance and Reach
EARTH DAY
Earth Day 2021 awareness campaign
- FACEBOOK and INSTAGRAM
- April 2021
- Goal: Audience engagement
REAL TIME MARKETING
Real Time Marketing Amusart campaign
- FACEBOOK and INSTAGRAM
- 2019 – 2020 – 2021
- Goal: Audience engagement
BACH BRANDENBURG SOCIAL FEST
A social media fest dedicated to Brandenburg Concerts’ 300 birthday: BB-300 | Bach Brandenburg Social Fest
- SOCIAL FEST on all social media and on Amusart’s blog magazine Spin-Off. Podcasts, articles, and original stories written by the Amusart team.
- March 2021
- Goal: Audience engagement
SAN VALENTINO
Amusart campaign for Valentine’s Day
- FACEBOOK and INSTAGRAM
- 14 February 2021
- Goal: Audience engagement
BEETHOVEN SOCIAL FEST B-250
A social media fest dedicated to Beethoven’s 250th birthday
- SOCIAL FEST on all social media and on Amusart’s blog magazine Spin-Off. Podcasts, articles, and original stories written by the Amusart team.
- December 2020
- Goal: Audience engagement
The social media training
In addition to our social media management service, we offer a personalised 1:1 training service, social media training, to support companies, institutions, festivals, artists, associations and businesses operating in the classical music sector in managing their social media on their own
SOCIAL MEDIA MANAGEMENT
The creation of content optimised for the shared editorial line, complete with digital pr, photos, graphics and videos.
The setting up of a social calendar updated online and shared between the client and the team in order to always have a clear status of publications.
Direct content publication in close correlation with communication needs and real-time user moderation.
Monthly reporting of results and statistics and strategies to increase reach and engagement
Paid promotions (budget to be defined) included in the service, report on results and in-depth brief.
To all professionals, institutions, associations and companies working in the field of classical music.
SOCIAL MEDIA TRAINING
We will teach you how to structure a text effectively, how to use tags and hashtags, how to optimise content for different social media.
The guidelines for planning your social calendar and managing the best tools to keep everything under control and save time.
We will take you inside the pages of insight data and guide you through the reading of statistics and percentages.
We will take you into the interface of the Ad Management and clarify the basic rules for the effective implementation of a promotion.
To all professionals working in the field of classical music: musicians, singers, conductors, agencies, press officers, associations, institutions, academies, music shops and music schools.
