BRAND IDENTITY
Identifying with a symbol
The Italian Accordion Bros

BRIEF
For the duo made up of accordionists Roberto Caberlotto and Gilberto Meneghin, we created a logo that accompanies the transformation of their image, implemented through a new name + a new website + a video clip.
The three words of the new name, Italian Accordion Bros, are written in the sans serif font, but with three different weights in order to recall the opening-closing motion of the accordion bellows.
In the logo, the A (of Accordion) is incorporated in the figure of an accordion, to which we have added the graphic element of the Blues Brothers hat, something that inspired us for this change of image.
CLIENT
- The Italian Accordion Bros
CREDIT
- Ecograph by Amusart
YEAR
- 2019