BRAND IDENTITY

Identifying with a symbol

The Italian Accordion Bros

BRIEF

For the duo made up of accordionists Roberto Caberlotto and Gilberto Meneghin, we created a logo that accompanies the transformation of their image, implemented through a new name + a new website + a video clip.

The three words of the new name, Italian Accordion Bros, are written in the sans serif font, but with three different weights in order to recall the opening-closing motion of the accordion bellows.
In the logo, the A (of Accordion) is incorporated in the figure of an accordion, to which we have added the graphic element of the Blues Brothers hat, something that inspired us for this change of image.

CLIENT

  • The Italian Accordion Bros

CREDIT

  • Ecograph by Amusart

YEAR

  • 2019