BRAND IDENTITY

Identifying with a symbol

L'Archicembalo

L'Archicembalo Logo2021

BRIEF

The design of the new logo for L’Archicembalo is part of the visual identity, brand identity and new website project we created for the Duo Bianchi Demicheli.

The client approached us to restyle the old logo, starting from which we worked on the two elements that make it up: the letters and the graphic element representing the instrument’s keyboard.

We therefore gave a modern twist to the shape of the harpsichord by breaking down the name into three lines and placing the keyboard at the base, so that the logo would recall the instrument.

Concept: Tiziana Tentoni for Amusart

CLIENT

  • L’Archicembalo

CREDIT

  • Ecograph by Amusart

YEAR

  • 2021