The design of the new logo for theAAMS – Italian Academy for Arts, Music and Science is part of the brand identity & website project for the academy based in Naples.

The concept starts with two elements combined with the acronym. Two semicircles which, as well as giving the idea of movement, taken as separate signs represent the link between the notes, while together they form a musical wave.

The colours used for the logo are yellow and blue, which – although in other pantones – were the colours of the academy, colours reminiscent of the sun and sea of Naples.

Concept: Pietro Barone for Amusart