Identifying with a symbol
In 2012, Tiziana decided to start a project dedicated to classical music which would establish a new style and pay tribute to her family’s musical history: musicians for 3 generations.
Graphic designer Enrico Cortinovis’ concept was a heart formed by a treble clef (or in Italian, “chiave di violino”, the instrument Tiziana played) and a bass clef (her father and grandfather were bassoon players).
This is how the Amusart logo came to be, a name created by the crasis of “amusement”, “music”, and “art”, words emphasised in the payoff by introducing them with a hashtag, a choice that was ahead of its time.
- Ecograph by Amusart