Investing in Social Media
The concept of social media marketing is here applied to the classical music industry and evaluates the utility of exposure through paid campaigns. The tool is very effective, but needs to be managed professionally because it is technically challenging and often difficult to interpret.
WHAT AMUSART OFFERS YOU
We analyse competitors, strategies, and specific markets and create content according to the type of paid campaign we are focusing on, thus setting up a technically solid, well-targeted, and creatively appealing promotional campaign. The results can be easily verified in the reports that we provide to the client before, during, and after the campaign, in order to transparently and immediately be able to evaluate the results.
There are four steps in our approach to social media marketing activities in relation to paid campaigns, ensuring that we are always in control of each phase and can allow the client to participate in building the campaign, guiding the evolution of the engagement, and compiling the final data related to the chosen objective.
The starting block of the campaign, shared with the client.
Establishing the budget, preferably a medium or long-term one.
The study of the market and competitors in order to make a valid choice.
Reporting results and confirming the effectiveness of the strategy.