Living the Internet
A website is a home on the internet, the place where you can find all of the information and updates you’re looking for about an artist, an institution, or a company. In truth, everybody knows what a website is, but only a few know how to structure it properly, because the tendency is to go overboard with content and, above all, to not categorise the various menu items well.
The most functional solution is to adopt a pyramid structure, organising the site according to macrogroups and subgroups. This is a complex process which, however, directly affects the efficiency of navigation and the ease with which users can be directed to the content that best serves the client’s objectives.
This is the only strategy that makes it possible to create a website that successfully meets specific needs and does not relegate itself to the role of a simple showcase or, worse, an archive of information.
WHAT AMUSART OFFERS YOU
A website has to be responsive, or rather, it must adaptable to all kinds of media and devices: computers, smart TVs, laptops, tablets, and smartphones.
The mobile first approach, designing a website that begins with the smartphone browsing experience, is one of the factors that requires attention.
It is not enough, therefore, to simply have a website. In order to establish a fruitful and truly functional relationship with users, we must ensure that they easily find what they are looking for and that, once found, they have a desire to look further.